Ruobing(Ruby) Yang

Hi! My name is Ruby. I am passionate about improving other people’s lives in big or small ways. UX Research is one of the ways I express this passion. I do so by merging business and user interests and approaching them in a goal-oriented manner. My action-driven nature ensures I thrive in rapidly changing, ambiguous, and fast-moving environments. On a day-to-day basis, I am self-motivated and always look for improvements I can make.

At Overstock-Bed Bath & Beyond, I led the product-UX team in user research using a mixed-method approach. I delivered end-to-end research projects to achieve financial goals. I used research insights to guide strategically and tactically. I communicated with cross-functional teams and drove business results like $5 million annualized incremental revenue and $3 million annualized cost savings in a quarter. In my day-to-day, I balanced strategic and agile research, as well as B2B and B2C research, in a fast-paced environment. In addition to conducting research, I was also responsible for mentoring internal partners on UX research throughout the organization.

Previously as consumer market knowledge associate manager at Procter and Gamble, I was the voice of the consumers by studying their usage habits and drivers of their consumption habits. Conduct primary and secondary research to produce consumer-based insights that boost business growth. Managed multiple research projects to ensure actionable results were delivered on time. Worked as an internal consultant with the brand team to drive business growth through data-driven, consumer-focused strategies. Studied societal shifts to help build winning business and marketing strategies.

Between the two jobs, I acquired my master’s degree in Social Anthropology at the London School of Economics and Political Science, one of the world’s premiere schools for anthropology. At the London School of Economics and Political Science, I further enhanced my understanding of human actions, interactions, and interpretations of the physical world by studying ethnographic cases as well as various theories. At the same time, my learnings expanded my ability to approach problems from different angles by learning to challenge the most basic assumptions of human interactions with the world.

Now I am ready. Ready to contribute, analyze, and shape the future of your cause. Are you ready to embark on this journey with me?

“Ruby has a proven track record of successfully executing end-to-end research projects, from defining objectives to delivering actionable recommendations. Her commitment to staying aware of industry trends and incorporating cutting-edge methodologies ensures that she remains at the forefront of UX research best practices.”

“She is one of those rare people who will advocate for the right thing even in high-pressure and difficult situations when it could be easy to conform. As a product designer, I worked closely with her on several research projects, and she taught me so much about the importance of meticulously defining a problem and hypothesis, identifying the right research methodology to validate assumptions, and also interpreting the combination of qualitative and quantitative research to make data-informed design decisions.”

“Ruby is a pleasure to work with and was so instrumental in establishing and executing on a phenomenal customer research initiative at Overstock. Prior to Ruby's skilled involvement, research was ad hoc and quality varied. Ruby was able to set high standards and apply her skills and insights to the entire product and UX team at the company. Her example helped establish for me what good UX research looks like, and I often cite her processes as excellent standards to uphold.”

“Ruby's extensive experience in collaborating with stakeholders showcases her strong communication skills and strategic thinking. She possesses a rare combination of technical proficiency, user empathy, and a forward-thinking mindset, making her an invaluable asset to any UX team.”