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— Ruobing Yang is a UX researcher, a Social Anthropology master’s graduate, and a businesswoman who loves solving problems for humans.
--Ruby Yang is a problem-solver, a user advocate, a self-starter, a leader, who thrives in a fast-paced environment.
Contact Email: yang.ruobing@gmail.com
Portfolio Cases:
B2C-Overstock-BB&B App JTBD Strategic Opportunity Case
Overstock-Bed Bath &Beyond Search & Social Landing Page Case
B2B-Overstock-Bed Bath & Beyond Sponsored Product Strategic Expansion
Personas, Scenarios, & User Journey of Always Discreet
Mobile Game Case — Personas, Scenarios, Ads-Gaming Emotional Journey
Mobile Mindfulness App Case —- Prototyping, Benchmarking, IA Structure
Formative Interview, Benchmarking, Card Sorting, and IA of Expedia.com
Prototyping, Testing, and Eye-Tracking of Expedia.com
Player Emotional Journey, Heuristics Analysis — God of War PS4